COMMUNICATIONS COACHING +
Training Programmes 
to embed 
EMPLOYER BRANDING & EMPLOYEE BRANDING into your organisation

What is Communications Coaching?

Communications skills are the verbal and non-verbal attributes of your employees that create a consistent and positive message to your customers regarding your organisation, your products and your services. We all know that it can take an organisation years to build a great reputation, but just moments to shatter it should a customer or the media for example perceive a flaw in the consistency, professionalism or authenticity of that organisation.

Communications Coaching works with teams and individuals to examine how flawless communications should sound, look and behave. The method by which this is done is to understand the organisation's values and vision and to create a strategy that translates these words into behavioural and action-oriented significance.

What is Employer Branding?

This is a term that was coined in the 1990s to fill a definition void to describe the correlation between an organisation's attractiveness as an employer and its success. A strong employer brand results in good people retention and employees' strong identification with the employer's products and services. As Anita Roddick said, "My people are my first line of customers".

The three major benefits of employer branding identified in research conducted by Hewitt Associates, The Conference Board & The Economist are generally cited as being enhanced recruitment, retention and employee engagement / commitment. Similar studies that have explored the benefits of being an ‘employer of choice’ cite very similar benefits.

'Employees do not tend to connect values to business performance. Most companies do not measure the return on values. But top performers do consciously connect values and operations.' (Nicholas Ind)

What is Employee Branding?
 
Employee Branding is an even more recent term to describe the correlation between the employees' ability to live and breathe the employer's values and vision, and organisational success. This can be chunked down into various components that typify the customers' experience of the organisation, its products and services by their experience of interfacing with its employees.

To understand better how you perceive employee branding, imagine arriving at a check-in counter at the airport, to find that the member of staff behind the counter looks dishevelled and lacking in concentration. You begin to question the credibility of the airline, don't you? Your thoughts turn to the need for better customer service training, then to training in general leading to visions of poorly-trained pilots and then to lax aircraft maintenance! Within a few seconds, you have questioned the entire operations of the airline company and its professionalism.

First impressions count. These impressions are created by your employees. Not only by appearance but also by their ability to build rapport with the customer through their use of verbal communication, body language, facial expressions, pitch and tone of voice (especially by telephone contact), etc.

Let us work with you

Empower Coaching specialises in Communications Coaching, Employer Branding and Employee Branding and can assist your organisation to make a difference to the bottom line by optimising these concepts and disciplines. Using Empower Coaching's tools and exercises to identify values and vision and then to embed them into the day-to-day activities of the organisation, Empower Coaching is able to make a significant impact to your organisation's reputation.

Empower Coaching works in close association with the highly-renowned Image Consultant, Penny Sloane of Sloane Associates.

Contact us now, to find out how we can work together:
Tel. 0800 9774033
info@empowercoaching.co.uk

“Asked for a conservative estimate of the monetary payoff from the coaching they got...managers described an average return of more than $100,000, or about six times what the coaching had cost their companies.”
Fortune Magazine, Executive Coaching—With Returns a CFO Could Love, February 19, 2001

"A whopping 98.5% of coaching clients said their investment in a coach was well worth the money, according to an International Coaching Federation survey. 'Coaching is the most potent tool for inducing positive personal change, ensuring better-than-average odds for success and making the change stick for the longer term.' The Ivey Business Journal recently stated."
BC Business Magazine, April 2001.